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Beauty and aesthetics · Web Development

Web Development for
Beauty and aesthetics

A visually competitive market where trust, proof, and frictionless booking do most of the selling. For web development, the useful work is Conversion-led booking sites with stronger treatment pages, proof, and mobile UX.

Industry fit

Conversion-led booking sites with stronger treatment pages, proof, and mobile UX.

Decision signal

Before-and-after proof and offer framing heavily influence conversion.

Workflow angle

Local search and paid acquisition need consistent landing page quality to stay profitable.

◆ Real case · 247 Servicemate

StopStoptreatingtreatingyouryourwebsitewebsitelikelikeaabrochure.brochure.StartStarttreatingtreatingititlikelikeaahighly-engineeredhighly-engineeredsalessalesasset.asset.

Before
247 Servicemate legacy desktop website
After
High-converting web experience
Broken
Speed68
SEO60
Bounce60%
62
LH
Sales Asset
Speed50
SEO55
Bounce55%
60
LH
Why it matters

Beauty and aesthetics need web decisions tied to workflow reality, not generic best practice.

Before-and-after proof and offer framing heavily influence conversion. We shape the page architecture, offer, internal links, and reporting around that pressure so the page has a commercial reason to exist.

Your site loads in 4 seconds. Google and your visitors both left.
Updating a price takes a 'web guy' and 3 days.
Your forms don't integrate with Hubspot. Leads die in spam.
Mobile experience is a scaled-down desktop.
What we build

Delivery for Beauty and aesthetics

The delivery mix is built around information architecture, performance, landing-page depth, schema, and conversion components that make the website useful beyond a brand refresh. For beauty and aesthetics, that scope is filtered through the buying triggers and operational drag specific to the category.

Sub-second load times

Edge deployed, image optimised, Lighthouse 95+.

Headless CMS (you edit it)

Sanity or Payload. Update anything without touching code.

Real integrations

HubSpot, Salesforce, Stripe, Calendly, your CRM of choice.

SEO & analytics baked in

Schema, sitemap, Core Web Vitals green. GA4 + server-side events.

Signature website tiers

Premium web packages with SEO included from day one.

Three clear options: launch fast with a landing page, scale with a full service-site system, or lead your market with a custom authority platform.

Every web tier includes 3 months of SEO in the package. After the included period, continue on the matching retainer: $550/month, $1,500/month, or $2,500/month.

01

Landing Page Launch

One premium landing page designed to convert paid or local traffic quickly.
$2,500
includes 3 months Landing SEO (valued at $1,600+)
Best for
For single-offer campaigns that need leads now without waiting for a full site build.
$2,500
includes 3 months Landing SEO (valued at $1,600+)
1-2 weeks
Best for
For single-offer campaigns that need leads now without waiting for a full site build.
  • Custom conversion-focused landing page
  • Offer messaging structure + trust stack
  • Mobile-first build
  • Core Web Vitals baseline
  • Lead form, call tracking, and analytics wiring
  • 3 months Landing SEO included
Most popular
02

Service Site Growth

A complete service-business website engineered for pipeline growth.
$7,500
includes 3 months Growth SEO (valued at $4,500)
Best for
Best for established operators replacing a dated site with a serious lead engine.
$7,500
includes 3 months Growth SEO (valued at $4,500)
3-5 weeks
Best for
Best for established operators replacing a dated site with a serious lead engine.
  • Up to 8 custom pages with service architecture
  • Website copywriting using your service details, proof, offers, and approvals
  • On-page SEO structure + internal linking plan
  • CMS when useful, lean static pages when simpler
  • CRM lead routing + conversion tracking
  • 3 months Growth SEO included: 2-4 content assets or page updates per month
03

Authority Platform

Custom website and funnel architecture for competitive markets and scale.
$12,500+
includes 3 months Performance SEO (valued at $7,500)
Best for
For multi-location or integration-heavy growth where premium execution and measurement matter.
$12,500+
includes 3 months Performance SEO (valued at $7,500)
6-10 weeks
Best for
For multi-location or integration-heavy growth where premium execution and measurement matter.
  • Custom front-end + advanced UX flows
  • Programmatic-ready service/location structure
  • API and workflow integrations
  • A/B-ready attribution and reporting stack
  • 3 months Performance SEO included
FAQ

Questions we expect from Beauty and aesthetics

Reach us · Beauty and aesthetics

Talk to us

Stratify IQ is based in Melbourne and works with service businesses across Australia. Call, email, or book a brief.

Phone
1800 800 813
Email
hello@stratifyiq.com.au
Based in
Melbourne, VictoriaAustralia
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