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Trades and construction · Web Development

Web Development for
Trades and construction

Operators balancing project flow, quoting, and field coordination under high competition and tight margins. For web development, the useful work is Credibility-first websites with project galleries, quote funnels, and service-area structure.

Industry fit

Credibility-first websites with project galleries, quote funnels, and service-area structure.

Decision signal

Winning work depends on quoting faster and looking more credible than the next contractor.

Workflow angle

Small process gaps create expensive rework across jobs, labour, and supplier coordination.

◆ Real case · 247 Servicemate

StopStoptreatingtreatingyouryourwebsitewebsitelikelikeaabrochure.brochure.StartStarttreatingtreatingititlikelikeaahighly-engineeredhighly-engineeredsalessalesasset.asset.

Before
247 Servicemate legacy desktop website
After
High-converting web experience
Broken
Speed68
SEO60
Bounce60%
62
LH
Sales Asset
Speed50
SEO55
Bounce55%
60
LH
Why it matters

Trades and construction need web decisions tied to workflow reality, not generic best practice.

Winning work depends on quoting faster and looking more credible than the next contractor. We shape the page architecture, offer, internal links, and reporting around that pressure so the page has a commercial reason to exist.

Your site loads in 4 seconds. Google and your visitors both left.
Updating a price takes a 'web guy' and 3 days.
Your forms don't integrate with Hubspot. Leads die in spam.
Mobile experience is a scaled-down desktop.
What we build

Delivery for Trades and construction

The delivery mix is built around information architecture, performance, landing-page depth, schema, and conversion components that make the website useful beyond a brand refresh. For trades and construction, that scope is filtered through the buying triggers and operational drag specific to the category.

Sub-second load times

Edge deployed, image optimised, Lighthouse 95+.

Headless CMS (you edit it)

Sanity or Payload. Update anything without touching code.

Real integrations

HubSpot, Salesforce, Stripe, Calendly, your CRM of choice.

SEO & analytics baked in

Schema, sitemap, Core Web Vitals green. GA4 + server-side events.

Signature website tiers

Premium web packages with SEO included from day one.

Three clear options: launch fast with a landing page, scale with a full service-site system, or lead your market with a custom authority platform.

Every web tier includes 3 months of SEO in the package. After the included period, continue on the matching retainer: $550/month, $1,500/month, or $2,500/month.

01

Landing Page Launch

One premium landing page designed to convert paid or local traffic quickly.
$2,500
includes 3 months Landing SEO (valued at $1,600+)
Best for
For single-offer campaigns that need leads now without waiting for a full site build.
$2,500
includes 3 months Landing SEO (valued at $1,600+)
1-2 weeks
Best for
For single-offer campaigns that need leads now without waiting for a full site build.
  • Custom conversion-focused landing page
  • Offer messaging structure + trust stack
  • Mobile-first build
  • Core Web Vitals baseline
  • Lead form, call tracking, and analytics wiring
  • 3 months Landing SEO included
Most popular
02

Service Site Growth

A complete service-business website engineered for pipeline growth.
$7,500
includes 3 months Growth SEO (valued at $4,500)
Best for
Best for established operators replacing a dated site with a serious lead engine.
$7,500
includes 3 months Growth SEO (valued at $4,500)
3-5 weeks
Best for
Best for established operators replacing a dated site with a serious lead engine.
  • Up to 8 custom pages with service architecture
  • Website copywriting using your service details, proof, offers, and approvals
  • On-page SEO structure + internal linking plan
  • CMS when useful, lean static pages when simpler
  • CRM lead routing + conversion tracking
  • 3 months Growth SEO included: 2-4 content assets or page updates per month
03

Authority Platform

Custom website and funnel architecture for competitive markets and scale.
$12,500+
includes 3 months Performance SEO (valued at $7,500)
Best for
For multi-location or integration-heavy growth where premium execution and measurement matter.
$12,500+
includes 3 months Performance SEO (valued at $7,500)
6-10 weeks
Best for
For multi-location or integration-heavy growth where premium execution and measurement matter.
  • Custom front-end + advanced UX flows
  • Programmatic-ready service/location structure
  • API and workflow integrations
  • A/B-ready attribution and reporting stack
  • 3 months Performance SEO included
FAQ

Questions we expect from Trades and construction

Reach us · Trades and construction

Talk to us

Stratify IQ is based in Melbourne and works with service businesses across Australia. Call, email, or book a brief.

Phone
1800 800 813
Email
hello@stratifyiq.com.au
Based in
Melbourne, VictoriaAustralia
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