StratifyIQ
Ads·PPC Advertising

The PPC system for businesses needing 50+ leads a month.

If your growth depends on predictable lead flow, hope isn't a strategy. We run Google and Meta campaigns tuned daily to cost-per-booked-job and reported weekly in plain English.

Web Development
Mobile App Development
Custom Software
AI & Automation
ERP Development
Integrations & APIs
Cloud & Infrastructure
Data, Dashboards & Analytics
SaaS Product Development
SEO & Growth
PPC Advertising
Digital Strategy & Product Design
Web Development
Mobile App Development
Custom Software
AI & Automation
ERP Development
Integrations & APIs
Cloud & Infrastructure
Data, Dashboards & Analytics
SaaS Product Development
SEO & Growth
PPC Advertising
Digital Strategy & Product Design
Web Development
Mobile App Development
Custom Software
AI & Automation
ERP Development
Integrations & APIs
Cloud & Infrastructure
Data, Dashboards & Analytics
SaaS Product Development
SEO & Growth
PPC Advertising
Digital Strategy & Product Design
PPC Advertising

Clicksbookedjobs.

Daily-optimised Google + Meta campaigns tuned for cost-per-booked-job.

google · search results
Ad · yourplumbingco.com.au
Local Plumber · 24/7 Emergency
Blocked Drain? Fixed in 90 min.
Licensed Plumber · Same-Day Service
Burst Pipe? On-site in 60 min. ★9.4winner
Upfront pricing · 9.4★ across 312 reviews · book online in 30 seconds.
quality score 9/10
keywords · included
+ emergency plumber+ burst pipe+ blocked drain
keywords · negative
freecheapdiyyoutube
CTR
0.4%
cost / lead
$84
down from $84
this week
booked jobs
● calendar full
Mon
9:00
✓ booked
Mon
14:30
✓ booked
Tue
8:00
✓ booked
Tue
11:00
✓ booked
Wed
10:30
✓ booked
Wed
15:00
✓ booked
Thu
9:30
✓ booked
$3,120 spend
41 booked jobs
ROAS
6.8×
◆ Does this sound familiar?

You probably
don't need
another tool.

  • Your last agency reported on 'clicks' and 'impressions'. You paid for leads.

  • Your CPC is fine but nothing converts.

  • You don't know which keywords actually book jobs.

  • Spend goes up, leads go sideways.

◆ What you get

The good bits.

Campaign setup + channel strategy

Google Search, Performance Max, Meta remarketing. Locked to commercial intent only.

Proper conversion tracking

Calls, forms, bookings — server-side + offline conversions piped to Google.

Daily optimisation

Negatives, bids, audiences, creative. Not 'set and forget'.

Weekly reporting

Leads, cost-per-lead, booked jobs, closed revenue. In your inbox every Monday.

PPC Advertising — Stratify IQ PPC / Google Ads system overview
What you get with PPC Advertising from Stratify IQ
◆ The StratifyIQ effect

From chaos to control.

✕ Before StratifyIQ

The leaking ad budget

  • Ads pointing to your homepage — converting nothing
  • CPL creeping up every quarter with no explanation
  • Agency reports: lots of impressions, no booked jobs
  • Budget split evenly across campaigns regardless of results
  • No idea which keyword closed the last 10 jobs
✓ After StratifyIQ

Every dollar tracked to a result

  • Landing pages built to match every ad group
  • CPL visible, improvable, and declining month-on-month
  • Budget shifted automatically to what's converting
  • Closed-job attribution back to the keyword that started it
  • You know exactly what $1 of ad spend returns
◆ Selected work
Ridgeline Plumbing · Home services · 3 locations

$8k/mo spend → 120 booked jobs/mo at $67 CPL. 4.2× ROAS, sustained for 14 months.

See case studies
$67
CPL
4.2×
ROAS
120
booked jobs/mo
◆ Our stack

Built on grown-up tools.

Battle-tested, widely-hireable, future-proof. No experimental frameworks. No vendor lock-in.

Google AdsMeta AdsGA4Google Tag ManagerCallRailHubSpot
◆ Packages starting point

Need a fixed-price first step?

Recommended for this service: Landing Page Pack (F02). Fixed scope, fast delivery, and built to upgrade into bigger Engines work later.

◆ Location coverage

Same service, your city.

Local pages mean local proof, local context, and Google ranking for searches where your buyers actually are.

◆ Industry plays

Built for your industry.

Same core service, sharper lens. Each page speaks to the exact problems, compliance pressures, and timelines your sector deals with.

◆ FAQ

Before you book.

◆ Ads that pay for themselves

You're probably losing 30%
of your ad spend right now.

15-minute call. We'll review your live campaigns on screen and show you exactly where the budget is leaking — completely free.