StratifyIQ
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Trades and construction · PPC Advertising

PPC Advertising for
Trades and construction

Trades and construction PPC has to filter out the wrong work. We build campaigns around the project profiles you actually want and the conversion paths your team can follow up on quickly.

Book a strategy callView the core service page
Industry fit

Lead generation campaigns filtered by service type, service area, and margin quality.

Decision signal

Project type, scope, and margin should be qualified at the click and the landing page.

Workflow angle

We connect PPC to the quoting and project workflow so spend can be tied to qualified projects and won revenue, not raw enquiries.

PPC Advertising

Clicks→bookedjobs.

Daily-optimised Google + Meta campaigns tuned for cost-per-booked-job.

google · search results
Ad · yourplumbingco.com.au
Local Plumber · 24/7 Emergency
Blocked Drain? Fixed in 90 min.
Licensed Plumber · Same-Day Service
Burst Pipe? On-site in 60 min. ★9.4winner
Upfront pricing · 9.4★ across 312 reviews · book online in 30 seconds.
quality score 9/10
keywords · included
+ emergency plumber+ burst pipe+ blocked drain
keywords · negative
− free− cheap− diy− youtube
CTR
0.4%
cost / lead
$84
down from $84
this week
booked jobs
● calendar full
Mon
9:00
✓ booked
Mon
14:30
✓ booked
Tue
8:00
✓ booked
Tue
11:00
✓ booked
Wed
10:30
✓ booked
Wed
15:00
✓ booked
Thu
9:30
✓ booked
$3,120 spend
41 booked jobs
ROAS
6.8×
Book an ads audit See case studies
Why it matters

Trades and construction need ads decisions tied to workflow reality, not generic best practice.

Winning work depends on quoting faster and looking more credible than the next contractor. We shape the page architecture, offer, internal links, and reporting around that pressure so the page has a commercial reason to exist.

Your last agency reported on 'clicks' and 'impressions'. You paid for leads.
Your CPC is fine but nothing converts.
You don't know which keywords actually book jobs.
Spend goes up, leads go sideways.
What we build

Delivery for Trades and construction

The delivery mix is built around campaign structure, tracking, landing pages, negative keywords, offer testing, CRM feedback loops, and budget pacing. For trades and construction, that scope is filtered through the buying triggers and operational drag specific to the category.

Campaign setup + channel strategy

Google Search, Performance Max, Meta remarketing. Locked to commercial intent only.

Proper conversion tracking

Calls, forms, bookings — server-side + offline conversions piped to Google.

Daily optimisation

Negatives, bids, audiences, creative. Not 'set and forget'.

Weekly reporting

Leads, cost-per-lead, booked jobs, closed revenue. In your inbox every Monday.

City-specific pages

PPC Advertising for trades and construction by city

Each page is tuned for the local market, suburbs, and competitive dynamics that actually decide rankings and conversions.

PPC Advertising for trades and construction in MelbournePPC Advertising for trades and construction in SydneyPPC Advertising for trades and construction in BrisbanePPC Advertising for trades and construction in PerthPPC Advertising for trades and construction in AdelaidePPC Advertising for trades and construction in Gold Coast
FAQ

Questions we expect from Trades and construction

Reach us · Trades and construction

Talk to us

Stratify IQ is based in Melbourne and works with service businesses across Australia. Call, email, or book a brief.

Phone
1800 800 813
Email
hello@stratifyiq.com.au
Based in
Melbourne, VictoriaAustralia
Book a brief →
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Keep the service, change the buyer context

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Location pages

Pair the industry angle with geo intent

PPC Advertising in MelbournePPC Advertising in SydneyPPC Advertising in BrisbanePPC Advertising in Perth
◆ Free strategy call

Your competitors are
already automating.

15-minute call. No slides. We map your workflow on a whiteboard and tell you what's possible — or point you to whoever can help.

Book a strategy call See the work