PPC Advertising for
Builders
Residential and commercial builders sell on portfolio credibility, scope clarity, and disciplined quoting workflows. For ppc advertising, the useful work is Search and Meta campaigns tuned for qualified leads with project budget and timeline filters.
Search and Meta campaigns tuned for qualified leads with project budget and timeline filters.
Build buyers spend months researching and decide on portfolio depth, named team, and clarity of process.
New build, extension, renovation, and commercial categories each rank for different queries.
Clicks→bookedjobs.
Daily-optimised Google + Meta campaigns tuned for cost-per-booked-job.
Builders need ads decisions tied to workflow reality, not generic best practice.
Build buyers spend months researching and decide on portfolio depth, named team, and clarity of process. We shape the page architecture, offer, internal links, and reporting around that pressure so the page has a commercial reason to exist.
Delivery for Builders
The delivery mix is built around campaign structure, tracking, landing pages, negative keywords, offer testing, CRM feedback loops, and budget pacing. For builders, that scope is filtered through the buying triggers and operational drag specific to the category.
Campaign setup + channel strategy
Google Search, Performance Max, Meta remarketing. Locked to commercial intent only.
Proper conversion tracking
Calls, forms, bookings — server-side + offline conversions piped to Google.
Daily optimisation
Negatives, bids, audiences, creative. Not 'set and forget'.
Weekly reporting
Leads, cost-per-lead, booked jobs, closed revenue. In your inbox every Monday.
PPC Advertising for builders by city
Each page is tuned for the local market, suburbs, and competitive dynamics that actually decide rankings and conversions.
Questions we expect from Builders
Talk to us
Stratify IQ is based in Melbourne and works with service businesses across Australia. Call, email, or book a brief.
- Phone
- 1800 800 813
- Based in
- Melbourne, VictoriaAustralia