PPC Advertising for
Retail and ecommerce
Competitive buyers, thinner margins, and mixed online-offline demand require tighter measurement and better systems. For ppc advertising, the useful work is Campaign structures built around margin, category intent, and repeatable measurement.
Campaign structures built around margin, category intent, and repeatable measurement.
Paid media breaks quickly when landing pages and merchandising are weak.
Operational drag often sits in inventory visibility and disconnected reporting.
Clicks→bookedjobs.
Daily-optimised Google + Meta campaigns tuned for cost-per-booked-job.
Retail and ecommerce need ads decisions tied to workflow reality, not generic best practice.
Paid media breaks quickly when landing pages and merchandising are weak. We shape the page architecture, offer, internal links, and reporting around that pressure so the page has a commercial reason to exist.
Delivery for Retail and ecommerce
The delivery mix is built around campaign structure, tracking, landing pages, negative keywords, offer testing, CRM feedback loops, and budget pacing. For retail and ecommerce, that scope is filtered through the buying triggers and operational drag specific to the category.
Campaign setup + channel strategy
Google Search, Performance Max, Meta remarketing. Locked to commercial intent only.
Proper conversion tracking
Calls, forms, bookings — server-side + offline conversions piped to Google.
Daily optimisation
Negatives, bids, audiences, creative. Not 'set and forget'.
Weekly reporting
Leads, cost-per-lead, booked jobs, closed revenue. In your inbox every Monday.
Questions we expect from Retail and ecommerce
Talk to us
Stratify IQ is based in Melbourne and works with service businesses across Australia. Call, email, or book a brief.
- Phone
- 1800 800 813
- Based in
- Melbourne, VictoriaAustralia