StratifyIQ
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Manufacturing · PPC Advertising

PPC Advertising for
Manufacturing

Operationally dense businesses where quoting, inventory, procurement, and reporting gaps create expensive waste. For ppc advertising, the useful work is Lead generation tuned to the right enquiries, not just more form fills.

Industry fit

Lead generation tuned to the right enquiries, not just more form fills.

Decision signal

Generic software rarely fits the real workflow across sales, ops, and fulfilment.

Workflow angle

B2B demand generation needs technical credibility and clearer commercial intent coverage.

PPC Advertising

Clicksbookedjobs.

Daily-optimised Google + Meta campaigns tuned for cost-per-booked-job.

google · search results
Ad · yourplumbingco.com.au
Local Plumber · 24/7 Emergency
Blocked Drain? Fixed in 90 min.
Licensed Plumber · Same-Day Service
Burst Pipe? On-site in 60 min. ★9.4winner
Upfront pricing · 9.4★ across 312 reviews · book online in 30 seconds.
quality score 9/10
keywords · included
+ emergency plumber+ burst pipe+ blocked drain
keywords · negative
freecheapdiyyoutube
CTR
0.4%
cost / lead
$84
down from $84
this week
booked jobs
● calendar full
Mon
9:00
✓ booked
Mon
14:30
✓ booked
Tue
8:00
✓ booked
Tue
11:00
✓ booked
Wed
10:30
✓ booked
Wed
15:00
✓ booked
Thu
9:30
✓ booked
$3,120 spend
41 booked jobs
ROAS
6.8×
Why it matters

Manufacturing need ads decisions tied to workflow reality, not generic best practice.

Generic software rarely fits the real workflow across sales, ops, and fulfilment. We shape the page architecture, offer, internal links, and reporting around that pressure so the page has a commercial reason to exist.

Your last agency reported on 'clicks' and 'impressions'. You paid for leads.
Your CPC is fine but nothing converts.
You don't know which keywords actually book jobs.
Spend goes up, leads go sideways.
What we build

Delivery for Manufacturing

The delivery mix is built around campaign structure, tracking, landing pages, negative keywords, offer testing, CRM feedback loops, and budget pacing. For manufacturing, that scope is filtered through the buying triggers and operational drag specific to the category.

Campaign setup + channel strategy

Google Search, Performance Max, Meta remarketing. Locked to commercial intent only.

Proper conversion tracking

Calls, forms, bookings — server-side + offline conversions piped to Google.

Daily optimisation

Negatives, bids, audiences, creative. Not 'set and forget'.

Weekly reporting

Leads, cost-per-lead, booked jobs, closed revenue. In your inbox every Monday.

FAQ

Questions we expect from Manufacturing

Reach us · Manufacturing

Talk to us

Stratify IQ is based in Melbourne and works with service businesses across Australia. Call, email, or book a brief.

Phone
1800 800 813
Email
hello@stratifyiq.com.au
Based in
Melbourne, VictoriaAustralia
◆ Free strategy call

Your competitors are
already automating.

15-minute call. No slides. We map your workflow on a whiteboard and tell you what's possible — or point you to whoever can help.